How Car Dealership Owners Are Adding $350K In Monthly Gross Profit And Building More Subprime Pods That Scale With Them... With One System.

It's the same system that took one dealer's pod from $0 a month gross profit to $350,000 a month in gross profit, in just a few months. Now it's installed across 5 dealer partners doing the same thing.

Here's how it works for you ↓
The Difference

Every lead generated is sold once and never duplicated. A lead is never resold to two dealers, though leads are not territory-exclusive and may be delivered to other dealerships in the same market.

See If Your Store Qualifies
15 min call, no obligation
01 The Problem

You're not losing deals to other dealers. You're competing against yourself.

CarGurus, AutoTrader, and most lead vendors sell the same shopper to every dealer in your town at once. The only lever left is price.

One lead, sent to every dealer in town

CarGurus and AutoTrader don't sell you a customer. They sell the same lead to every competing dealer nearby, then let you fight it out.

The race to the bottom

When five stores are quoting the same shopper, your gross profit gets negotiated away before they ever set foot on your lot.

Or you're buying volume, not intent

Cheap bulk leads look good on a spreadsheet and convert at a fraction of what it actually costs to chase them down.

You're paying for exposure, not exclusivity

Every dollar spent on a marketplace listing is a dollar spent building traffic for the dealer next door, too.

So why hasn't switching platforms actually fixed it?

02 What You've Tried

Every lead source you've tried still shares you.

Some of it brought traffic. None of it was actually yours.

CarGurus and AutoTrader bring volume, no exclusivity

The same shopper, the same lead, sitting in five CRMs across town at the exact same time.

Cheap bulk leads close low

Low intent leads that never had the credit profile or the intent to buy in the first place.

A past agency ran ads on a shared platform

The campaign worked, but the lead still went out to competitors the moment it converted.

Referrals and walk-ins can't scale on demand

Real exclusivity, sure, but you can't order more the week you're short on target.

It isn't that the leads were fake. It's that they were never yours to begin with.

03 The Real Fix

Exclusivity has to come first, or the price war never ends.

You can't out-bid a marketplace that resells the same lead five times. The only way out is a funnel and ad accounts that belong to your dealership alone, built and run in this order.

FIRST

A funnel and ad accounts built only for your dealership, not a shared marketplace listing.

THEN

Proven creative, on your real inventory, running everywhere your buyer already is.

ONLY THEN

A team optimizing spend daily against what's actually closing on your floor.

04 What We Install

Six systems, run for your store every month.

Not a shared marketplace listing. A funnel, a media plan, and a team, built exclusively for your dealership.

SYS 01

Funnel Launch

Landing pages, lead forms, and tracking built specifically for subprime capture, wired directly into your existing CRM.

SYS 02

Ads Built On Your Real Inventory

Every ad runs your actual units, not generic stock creative, so the buyer clicks on the car you can sell them.

SYS 03

Omnipresence Media Buying

The same offer, running everywhere your buyer already is: Meta, Google Search, and emerging channels like ChatGPT.

SYS 04

Sold Once, Never Duplicated

The funnel, the ad accounts, and the campaigns belong to your dealership. Every lead generated is sold once and never duplicated, never resold to two dealers, and not territory-exclusive.

SYS 05

Quarterly On-Site Content Shoot

Our team comes to your lot every three months to shoot fresh video and photo content off your real inventory.

SYS 06

Your Retainer Team

A dedicated team in the ad platforms every day, shifting spend toward what's closing, and reporting results monthly.

05 The Payoff

You stop competing against yourself in your own town.

Every lead is only yours

No other store in your market ever sees the same lead you just paid for.

Margin stays on the deal

No marketplace race to the bottom before the customer even walks in.

Ads run on your real inventory

Refreshed every quarter, on-site. Never generic stock photos of cars you don't sell.

A team watches the numbers daily

Spend moves toward what's closing on your floor, not what used to work last quarter.

Our Guarantee

Every lead generated is sold once and never duplicated. A lead is never resold to two dealers, though leads are not territory-exclusive and may be delivered to other dealerships in the same market.

See If You Qualify
06 The Proof

Real pods. Real gross profit.

An illustrative example of your first month. On your call, we run this with your actual numbers.

Extra units sold in your first month15 units
Average gross profit per unit$8,000
Extra gross profit added to your dealership$120,000

Figures above are an illustrative example, not a guarantee. Actual units and gross profit per unit vary by dealership and are confirmed on your call.

PodMonthly SpendMonthly Gross ProfitPartnership Length
Pod 1$35,000$350,000Partner for 2 years
Pod 2$30,000$280,000Partner for 1 year
Pod 3 (BC team)$4,000$90,000Ramping, working with us for the last 4 months

Partnership length reflects how long each dealer has worked with us, not how long it took to ramp. Most pods reach their full run rate within a few months of launch. Figures reflect gross profit generated by the pod's lead flow, not net of dealership overhead. Individual results vary by market, inventory, and F&I execution.

5
Dealer partners
900+
Leads delivered monthly
Up to 12%
Close rate on managed leads
$10M+
Combined gross profit this year
8%
Close Rate
$7K
Avg. Deal

Jay runs the pod inside Carevo and has kept close rate steady on subprime volume that used to sit untouched in the CRM.

Jay · Carevo
12%
Close Rate
$9K
Avg. Deal

Gurj's team at Journey Chrysler Dodge Jeep Ram has one of the highest close rates across all active pods.

Gurj · Journey CDJR
10%
Close Rate
$10K
Avg. Deal

Alex, also at Journey, has pushed average deal size to the top of the pod network while holding close rate steady.

Alex · Journey CDJR

Results reflect dealers on active pods, which may include services beyond this retainer. Individual results vary by market and service package.

Google Reviews

What dealers say after working with us.

5.0 on Google · 4 recent reviewsView on Google

"After working with Auto Leads Made Easy for about a year we've been very pleased with the consistency and quality of the leads they've delivered. We've seen a steady stream of opportunities convert into new business, with many resulting in strong value transactions. The leads are genuinely interested and much more responsive than what we've experienced with other lead providers. Our sales team spends more time on productive conversations instead of chasing unresponsive or low quality leads."

Alex Tsou · Google Review

"We have been using Auto Leads Made Easy for 2 years now. Good quality leads, Dev is a standup guy. Mostly good things to say but if there was any issues he would address them and fix things accordingly. Highly recommend."

Alex Phoummany · Local Guide, 45 reviews

"Honestly the best leads I've ever received. Full apps with engaged customers through and through. Everyone at Journey Auto Group loves these leads. I have the highest closing ratio with the leads that are provided by them and it's not even close."

Sohrab Poorfard · Google Review

"5-star rating on Google."

Zach Halladay · Google Review
Before You Book

Questions dealers ask us on the first call.

What exactly is included in this retainer?

Your funnel, including landing pages, lead forms, and tracking connected to your CRM, plus proven ad creative built on your real inventory, running across Meta, Google, and AI-native channels like ChatGPT, managed by a dedicated retainer team every month.

Are the leads exclusive to my dealership?

The funnel and ad accounts we build are dedicated solely to your store. Leads are sold once and never duplicated, meaning a lead is never resold to two dealers. Leads are not territory-exclusive and may be delivered to other dealerships in the same market.

How is this different from CarGurus or AutoTrader?

Marketplace listings sell the same shopper to every dealer bidding in your market. This retainer builds a funnel and ad accounts that belong only to your dealership, so you're never negotiating against your own listing.

Do you use my actual inventory, or stock creative?

Every ad runs your real units. Our team comes on-site every three months to shoot fresh video and photo content off your lot.

What does this cost?

The retainer is built around your target unit volume and market, so we confirm exact scope and price on the call. As a reference point, most active accounts run in the range of a $10,000 per month retainer, plus ad spend where applicable.

Is there a pay-per-lead option instead?

For some accounts, yes, depending on your volume and how your team is set up to handle leads. We'll walk through whether retainer or pay-per-lead is the better fit on the call.

Is Live Call Transfer included?

No. Live Call Transfer is a separate offer for Canadian dealers, where a subprime-experienced rep calls and transfers each lead live to your floor. This retainer covers the funnel and the omnichannel ad management; the two can be combined.

How fast do we see results?

The funnel typically launches first and gets tested before spend scales behind it. Timelines vary by market, inventory mix, and F&I execution. We'll walk through a realistic timeline for your store on the call.

See If You Qualify

A few quick questions before we book your call.

1 / 7
What's your target unit volume per month?
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Stop competing against your own leads.

See if your store qualifies for exclusive leads. Book your call above.

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