CRM Setup and Development for Dealerships
Your CRM is an asset, treat it like one. We connect every lead source into a single view, automate routing and follow-up, and recover orphan customers, for single stores and dealer groups across Canada, the United States, and Australia.
A dealership CRM that is not connected to every lead source is where leads and customers go to die, and every orphan customer is a repeat sale you already paid to earn. Auto Leads Made Easy sets up and develops CRMs for car dealerships across Canada, the United States, and Australia, connecting every lead source into a single view and automating the routing and follow-up most stores do by hand. An already-sold customer is often more valuable than a new stranger you have to acquire, and your CRM is where that value sits.
Every lead source in one view
We connect your CRM to every lead source: your website forms, your Meta and Google lead forms, your phone-verified subprime lead flow, your AI and SEO traffic, and your third-party sources. No more leads sitting in a disconnected inbox or a spreadsheet.
Once every source feeds one view, you can see cost per lead, cost per qualified lead, and close rate by source, and shift budget to what actually produces sold units instead of what looks cheapest on the dashboard.
Automated routing to the right rep
We build routing rules so each lead goes to the right rep fast: by rooftop, by region, by lead type, or by round-robin. Speed to lead is one of the biggest levers in contact rate and conversion, and automated routing is how you protect it.
For multi-rooftop dealership groups, we route by rooftop while keeping a group-level view, so a group marketing director sees every store and every rep in one dashboard.
SMS and email follow-up sequences
We build SMS and email follow-up sequences that run automatically after a lead comes in, so no opportunity is left waiting. Every lead is sold once and never duplicated, and subprime leads are pre-screened for credit, income, and employment, then phone-verified before they reach your CRM, with a 48-hour replacement guarantee.
We do not send automated transactional messages directly to leads on your behalf unless you ask for it. The sequences are built for your team and your process.
Works with your lead program
CRM development works alongside your lead generation and paid media. We bring more than $12 million in auto-specific paid media spend and more than $50 million in combined paid media spend across all industries, and we currently invest $100K or more per month generating dealership leads. In Canada we offer Live Call Transfer, and in the US and other markets we offer AutoCloser AI, both of which feed straight into your CRM. AutoCloser AI is a lead and CRM platform that reaches out to a new lead within minutes over text, carries on a real conversation that adapts to the customer's budget and urgency, scores every lead cold, warm, hot, or ready, tracks the full pipeline from new lead to funded sale, and lets your team take over any thread in a shared two-way SMS inbox. It works the customers that are not ready today but will be in the coming weeks and months, instead of letting them go cold. See how AutoCloser AI works.
What is included
- Integration of every lead source into one CRM view
- Automated routing to the right rep by rooftop, region, or lead type
- SMS and email follow-up sequences that run automatically
- Cost per lead and close rate reporting by source
- Recover orphan customers and turn repeat buyers into enterprise value
Frequently asked questions
Will my CRM connect to all of my lead sources?
Yes. We connect your CRM to your website, Meta and Google lead forms, your phone-verified subprime lead flow, AI and SEO traffic, and your third-party sources, so no lead or orphan customer sits in a disconnected inbox.
Do you automate routing to reps?
Yes. We build routing rules by rooftop, region, lead type, or round-robin, so each lead reaches the right rep fast and speed to lead, one of the biggest levers in conversion, is protected.
Do you send automated messages to leads for me?
We build the SMS and email sequences, but we do not send automated transactional messages directly to leads on your behalf unless you ask for it.
What is AutoCloser AI and how does it fit with my CRM?
AutoCloser AI is a dealership lead and CRM platform built by Auto Leads Made Easy. It reaches out to a new lead within minutes over text and carries on a natural conversation that adapts to the customer's budget, vehicle interest, and urgency, scores every lead cold, warm, hot, or ready with an estimated close window, tracks the full pipeline from new lead to funded sale, and keeps every thread in a shared two-way SMS inbox your team can take over at any time. It works the customers that are not ready today but will be in the coming weeks and months, which is exactly the part of your CRM most BDC processes abandon. See the AutoCloser AI page for how it is included free with 100 or more leads or any retainer.
A tested funnel, ad-creative system, and full marketing operating system built to add revenue from day one.
Built to double your dealership's gross profit, frontend and backend.
Auto Leads Made Easy can also supply leads through its own established consumer-facing lead-generation brands, as an additional source alongside paid media.
Book a call to map your crm setup and development plan.
We will look at where the money is leaking in your funnel, from traffic to repeat customer, then recommend the right setup for your store.
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