Google Ads for Car Dealerships
Search, Performance Max, and YouTube that meet in-market buyers the moment they are ready to act, for single stores and dealer groups across Canada, the United States, and Australia.
Google is where in-market car buyers go to search, but a click is not a customer. Auto Leads Made Easy runs Google ads for car dealerships across Canada, the United States, and Australia, targeting the searches that actually lead to a lot visit: model, financing, near me, and trade-in intent in your market. Less spend per opportunity is good, but the account only works when those opportunities reach the appointment and the sale.
Search, Performance Max, and YouTube
We run Google Search for high-intent queries like the year, make, and model a shopper is searching for, plus financing and lease terms and near-me searches. We run Performance Max with your inventory feed so your real units show across Google surfaces, and we run YouTube for retargeting and awareness built on your real inventory video. Live inventory feeds also keep aging units in front of buyers so you are not carrying capital on the lot.
Every campaign is optimized for cost per qualified lead and cost per finance application, with conversion and call tracking in place so you can see which keywords and creatives actually drive showings and sold units, not just clicks.
Prime and subprime intent
We structure separate intent paths for prime and for subprime and special finance. Prime paths target in-market shoppers with strong credit. Subprime paths target credit-challenged buyers searching for financing approval, and every subprime lead is pre-screened for credit, income, and employment, then phone-verified before it reaches your CRM. That raises contact rate and appointment show rate, which is where front- and back-end gross is actually made.
Every lead is sold once and never duplicated, meaning a lead is never resold to two dealers. Leads are not territory-exclusive and may be delivered to other dealerships in the same market. Subprime leads are backed by our 48-hour replacement guarantee. If a lead does not meet the agreed standard, it is replaced inside 48 hours.
Inventory feed campaigns for groups
For a single-location dealership, we run one search and PMax setup for your market. For a multi-rooftop dealership group, we connect and maintain the inventory feed for every store, run per-store budgets and geo-targeting, and consolidate reporting so a dealer principal can see gross by rooftop and a group marketing director can see every store in one view alongside the shared brand creative.
We bring more than $12 million in auto-specific paid media spend and more than $50 million in combined paid media spend across all industries to every account we manage, and we currently invest $100K or more per month generating dealership leads.
Canada, the US, and Australia
We run Google campaigns for dealerships across Canada, the United States, and Australia, with market-aware keyword sets, language, and compliance. In Canada we also deliver Live Call Transfer, and in the US we offer Auto Closer AI, both available as add-ons to a paid media program.
What is included
- Google Search, Performance Max, and YouTube under one strategy
- Inventory feed campaigns connected to your real units
- Prime and subprime intent paths with phone-verified subprime leads
- Per-store budgets and group-level reporting for dealer groups
- Conversion and call tracking tied to showings and sold units
Frequently asked questions
Do you use my real inventory in Google ads?
Yes. We connect your inventory feed to Performance Max so your actual units show across Google surfaces, and we refresh creative as your inventory turns, which keeps aging units moving too.
Can Google ads generate subprime and special finance leads?
Yes. We run a separate subprime intent path targeting credit-challenged buyers searching for financing. Every subprime lead is pre-screened for credit, income, and employment, then phone-verified, with a 48-hour replacement guarantee.
Do you run Google ads for dealer groups?
Yes. We run per-store budgets and geo-targeting with consolidated group-level reporting, so a dealer principal sees gross by rooftop and a group marketing director sees every store in one view.
A tested funnel, ad-creative system, and full marketing operating system built to add revenue from day one.
Built to double your dealership's gross profit, frontend and backend.
Auto Leads Made Easy can also supply leads through its own established consumer-facing lead-generation brands, as an additional source alongside paid media.
Book a call to map your google ads plan.
We will look at where the money is leaking in your funnel, from traffic to repeat customer, then recommend the right setup for your store.
Book a Call