Meta and Facebook Ads for Car Dealerships
Inventory-led Meta and Facebook campaigns built to create finance applications and appointments, not clicks and comments, for single stores and dealer groups across Canada, the United States, and Australia.
Most dealership Meta and Facebook spend goes to generic, interest-only targeting that produces clicks, likes, and comments instead of opportunities a BDC can actually work. Auto Leads Made Easy runs Meta and Facebook ads for car dealerships across Canada, the United States, and Australia, built on your real inventory and aimed at buyers ready to apply for financing, prime or subprime. Paying less to create opportunities is a start, but the real question is whether those opportunities turn into appointments, showings, and sold units with real front- and back-end gross.
Built on your real inventory, not stock photos
We build each campaign around your actual units, your real pricing and payment messaging, and your dealership branding. A shopper looking at a vehicle they can come test drive the same day behaves differently than one looking at a stock photo, and that difference shows up in contact rate and appointment show rate, which is where gross is actually made. We refresh creative as your inventory turns, which also keeps aging units in front of buyers and protects the capital tied up in your floorplan.
Every campaign is built for sales, not vanity metrics. We optimize cost per qualified lead and cost per finance application, and we report against appointments, showings, and sold units, not reach and impressions.
Prime and subprime in one funnel
We run two demand paths through Meta and Facebook: a prime tier aimed at in-market buyers with strong credit, and a subprime and special finance tier aimed at credit-challenged buyers who meet real criteria before the lead is delivered. Subprime leads are pre-screened for credit, income, and employment, then phone-verified, so your BDC receives a documented, ready-to-work buyer instead of a form full of interest.
Every lead is sold once and never duplicated, meaning a lead is never resold to two dealers. Leads are not territory-exclusive and may be delivered to other dealerships in the same market. Subprime leads are backed by our 48-hour replacement guarantee. If a lead does not meet the agreed standard, it is replaced inside 48 hours.
For single stores and dealer groups
For a single-location dealership, we run one concentrated funnel for your market. For a multi-rooftop dealership group, we run per-store funnels with shared brand creative, per-store budgets, and consolidated group-level reporting across Instagram and Facebook, so a dealer principal can see ROI by rooftop and a group marketing director can see every store in one view.
We bring more than $12 million spent on paid media in the auto industry alone, and more than $50 million in combined paid media spend across all industries. We currently invest $100K or more per month generating dealership leads, and we apply that data to every campaign we build.
Canada, the US, and Australia
We run Meta and Facebook campaigns for dealerships across Canada, the United States, and Australia, with market-aware targeting, language, and compliance built in. In Canada we also deliver Live Call Transfer, where our rep calls the lead, sets the expectation, and transfers the live conversation to your team. In the United States we offer Auto Closer AI to handle the conversations these campaigns generate. Both are optional add-ons to a Meta campaign, not a replacement for it.
What is included
- Inventory-led creative on your real units, refreshed as inventory turns
- Prime and subprime demand paths in one funnel
- Per-store funnels and group-level reporting for dealer groups
- Optimized to applications, appointments, and sold units, not reach
- Runs across Canada, the United States, and Australia
Frequently asked questions
How are Meta and Facebook leads different from shared lead platforms?
We build the campaign on your real inventory and your dealership, so the buyer is engaging with your store specifically. Every lead is sold once and never duplicated, and subprime leads are pre-screened for credit, income, and employment, then phone-verified, with a 48-hour replacement guarantee. A cleaner opportunity in means a better shot at a showing and a sold unit out.
Do you run Meta ads for dealer groups with multiple rooftops?
Yes. We run per-store funnels with shared brand creative, per-store budgets, and consolidated group-level reporting, so a dealer principal sees ROI by rooftop and a group marketing director sees every store in one view.
Do you run Meta ads outside Canada?
Yes. We run Meta and Facebook campaigns for dealerships across Canada, the United States, and Australia.
A tested funnel, ad-creative system, and full marketing operating system built to add revenue from day one.
Built to double your dealership's gross profit, frontend and backend.
Auto Leads Made Easy can also supply leads through its own established consumer-facing lead-generation brands, as an additional source alongside paid media.
Book a call to map your meta and facebook ads plan.
We will look at where the money is leaking in your funnel, from traffic to repeat customer, then recommend the right setup for your store.
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