Custom Software Development for Dealerships
Custom software and integrations that make the technology a dealership already has work harder, not another dashboard to log into, for single stores and dealer groups across Canada, the United States, and Australia.
Off-the-shelf tools rarely fit how a dealership actually runs, and most stores already have enough software. Auto Leads Made Easy builds custom software and integrations for car dealerships across Canada, the United States, and Australia, connecting your inventory, your DMS, your CRM, and your reporting into tools built around your store and your process. The goal is not another system to log into, it is making the ones you already pay for produce gross.
Inventory and DMS integrations
We connect your inventory and DMS to your website, your ad feeds, your CRM, and your reporting, so your real units show everywhere they need to without manual export and upload. Live inventory feeds keep your site, your Performance Max feed, and your social assets current as vehicles arrive and sell, which keeps aging inventory moving too.
We build to your existing systems where possible, and we write integrations where connections are missing, so the stack works for you instead of forcing you to work around it.
Reporting dashboards
We build reporting dashboards that show cost per lead, cost per qualified lead, close rate, and cost per sale by source, across paid, organic, and leads. For multi-rooftop dealership groups, we consolidate every store into one group-level view so a dealer principal can compare ROI by rooftop at a glance.
Dashboards are built to the numbers that matter. Across the partners we work with, close rates run 8 to 12 percent and average deal sizes sit between $7,000 and $10,000, and we report against that benchmark.
Workflow tools
We build the small workflow tools a dealership needs but cannot buy off the shelf: follow-up task automation, trade-in valuation flows, credit pre-qualification flows, and internal handoff tools. Each tool is built around how your team actually works, reduces manual chasing, and protects speed to lead and CSI.
Every lead that flows through these tools is sold once and never duplicated, and subprime leads are pre-screened for credit, income, and employment, then phone-verified, with a 48-hour replacement guarantee.
Built to run with your marketing
Custom software works alongside your leads and paid media, not separately. We bring more than $12 million in auto-specific paid media spend and more than $50 million in combined paid media spend across all industries, and we currently invest $100K or more per month generating dealership leads. In Canada we offer Live Call Transfer, and in the US we offer Auto Closer AI, both of which feed into the tools we build.
What is included
- Inventory and DMS integrations that keep feeds live
- Reporting dashboards by source, store, and group
- Custom workflow and follow-up tools built to your process
- Credit pre-qualification and trade-in flows
- Built to run with your lead and paid media program
Frequently asked questions
Do you connect to my existing DMS?
Yes. We connect your inventory and DMS to your website, ad feeds, CRM, and reporting, and we write integrations where connections are missing, so live inventory feeds stay current without manual export and upload.
Can you build reporting for a dealer group?
Yes. We consolidate every store into one group-level view so a dealer principal can compare rooftops by cost per lead, close rate, and ROI at a glance.
Do you build custom workflow tools?
Yes. We build follow-up task automation, trade-in valuation flows, credit pre-qualification flows, and internal handoff tools, each built around how your team actually works.
A tested funnel, ad-creative system, and full marketing operating system built to add revenue from day one.
Built to double your dealership's gross profit, frontend and backend.
Auto Leads Made Easy can also supply leads through its own established consumer-facing lead-generation brands, as an additional source alongside paid media.
Book a call to map your software development plan.
We will look at where the money is leaking in your funnel, from traffic to repeat customer, then recommend the right setup for your store.
Book a Call